- Luminosity Gaming’s hours watched on Twitch grow 20% in three months
- Luminosity Gaming remains the most watched esports team on Twitch globally
Enthusiast Gaming Holdings Inc. , a media and content platform for video game and esports fans to connect and engage, announced the results of its second collaboration with Nielsen , the global leading source for media and sports measurement, to measure the total social reach and Twitch viewership of the Company’s Luminosity Gaming esports audience.
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As esports viewership continues to increase for Gen Z and Millennial audiences, Nielsen’s measurement of Luminosity Gaming’s audience provides trusted verification for brands looking to reach and engage this demographic.
Based on the results of the second Nielsen study for the period of October 1 – October 31, 2021, Luminosity Gaming’s esports audience delivered growth in viewership across all metrics on Twitch. Notably, hours watched on Twitch for Luminosity Gaming increased 20% over the previous study from July 2021.
The Nielsen study also showed that Luminosity Gaming remained the No. 1 ranked esports team on Twitch for hours watched, average concurrent viewers, and peak concurrent viewers (CCV) in October 2021. Average CCV and peak CCV increased 13% and 7% over the July study, respectively. Moreover, Luminosity Gaming’s hours watched were 38% higher than the nearest esports competitor, and this margin grew by 16% since the last study.